Targeting the Divide, Millennials vrs GenX what motivates them? Maturity aspiring vs maturity adjusting

• Millennials – are highly motivated to achieve maturity
  - Long youth experience
  - Desire to be taken seriously and achieve their goals
• Generation X are now parents
  • Strong desire to remain youthful and connected
  to ‘cool’
  • Results in a sense of frustration with being old.